Public Relations for Auto Parts Stores is not as
easy as it looks, but that does not mean that a little creativity cannot go
along way. For instance there are many car clubs in your town and these folks
need a place to meet and if they use your parking lot when your shop is closed
and you hand out T-Shirts or even sell them for a couple of bucks to cover
costs you will have half the motor heads in town promoting your business across
the county.
But there is so much more you can do too. You can
run a community relation program which allows you to forward your customers who
wish to donate their used cars to charity and give that information to local
groups to help them raise money. You can have a car wash fundraiser for a
soccer team on your parking lot over the weekend. Really there is a lot you can
do to develop community good will with simple public relations programs if you
own a local auto parts store.
If makes sense to do events and be involved with
those people who are into cars and to host or sponsor public relations having
to do with automobiles of all types. Old ones, antique ones, dirty ones and
salvage cars too. Consider all this in 2006 as you re-design your community
relations strategy and public relations programs.
No comments:
Post a Comment